Thursday, April 21, 2011

Personas

Considering my understanding of RedBubble's current and targeted audience, I have developed three different personas to represent the website's user base.

(It should be noted that all information here is fictional and any similarity to real people is coincidental. The images used have been sourced from various websites and I do not hold any copyrights over them.)



Heidi Miller, Artist

Heidi is a 26 year old artist from Melbourne, Australia. She lives in Coburg with her long time boyfriend, their 2 cats - Molly and Nemo - and Harry the goldfish.

Heidi studied graphic design at Bendigo TAFE before transferring to RMIT and moving to the city. After graduating, Heidi has worked in varying part time jobs, mainly hospitality, until finding her current job in a local art gallery in Brunswick.
Heidi is a social person who likes to meet new people. Working at the gallery allows her to meet artists and art critics and she has been building up a useful network of industry contacts. As a budding painter, Heidi has had her work in a few small, local exhibitions and has even sold a few pieces of art here and there.

Heidi discovered RedBubble through friends. She decided to try selling her work on RedBubble as prints and started to experiment with other media to design graphics for t-shirts and other products sold through the site. Heidi's artwork has been featured on the RedBubble home page and she now averages 4 sales a fortnight. Heidi would like to become a full time, self sufficient artist one day. She is happy to exhibit when she gets the chance and keeps her RedBubble profile as a means of promoting her as a serious artist. Being able to sell her work online without having to actually print the items or manage payments and shipping allows Heidi to easily add art to her RedBubble portfolio and she has built up a strong catalogue of work over the 2 years she has been using it.


Evan Thomson, Student

Evan Thomson is a 17 year old student, completing year 12 at Sydney Boys High School in Surry Hills, NSW. Evan lives with his parents and younger brother at their home in Randwick and catches the bus to school every day. Evan's
parents both work full time, and own their home (under mortgage). Evan's parents have always encouraged their sons to work hard an
d do not spoil them with over the top gifts or spending money, yet they also encourage creative expression and support their children in all endeavours.

Evan first discovered RedBubble when searching online for a t-shirt printing service. Evan wanted to create typographic t-shirts that would separate him from the crowd, statements about life and popularity etc. Designing t-shirts is a hobby and will most likely remain that way. Evan aspires to be a film producer and to that end has done some work experience in a local film production company. Evan plans to take a gap year to travel overseas after finishing school at the end of this year, but does not intend to move away from his family in Australia just yet.


Helen Morrison, Office Manager

Helen Morrison is a single mother, divorced, in her late 40's living in Austin, Texas. Helen lives with her teenage daughter in their family home, which she took over in the divorce settlement 7 years ago. Helen has a boyfriend of 2 years - Ken Rogers, mid-50's - who is a Business Manager at an air conditioner manufacturing company. Helen works as an Office Manager in a local insurance brokerage, in the same job she has been in for over 12 years - the job she got after her daughter, Sarah, was old enough to go into day care. Helen is happy in her job, she has a good salary, commands respect and has excellent rapport with her co-workers and manager. Helen feels respected and valued as an employee and returns that respect by continually improving work flow and procedures. She keeps up to date with the latest technologies and undertakes external training when she has the opportunity.

Helen started using RedBubble after her daughter asked her for a specific t-shirt from the site for her birthday in 2010 (it was a Twilight inspired 'Edward' design). Although Helen was familiar with internet banking, she has never before used a website to purchase an actual 'thing'. Although she was a bit apprehensive at first, the transaction was successful and Helen now uses RedBubble as one of several online marketplaces to source gifts for birthday and christmas presents.

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